I! Buy your stuff!
In this life of content, context and more importantly, creation, we are all co-creating a great reality, one of business and expression. As the New Year comes into perspective there are so many places where we find value in our personal experiences. Some find monetary value or the value of a sharing economy, where corporations seek the value of the persons that share them with value.
Watching something unfold, imparting wisdom, even one line of words is where the collaborative economy becomes the core of who we are. It’s a digital social era, and you are it. I have watched and engaged with many people on a local and global level with products and comments and basic ‘magic’ of the here and now.
There are an abundance of very local centric Facebook groups, blog sites, sharing sites, posting sites, Twitter posts and more, where thousands of local people in small communities engage daily with each other. They are selling, asking for a good business to supply their demand; such as car repair, child care or products they need and they are creating the collaborative economy. The corporations are seeing this but missing the ‘smaller-bigger’ picture, for these are the consumers, creators and co-creators of their reality.
It’s incredibly powerful and I cannot emphasize enough the power of the individual. On a daily basis, belonging to the web of things and people, I see everyone telling, sharing, challenging and creating the future of every single business, whether local or global.
Some have written books about it, some are creating corporate companies about it- but seeing the core of it on the main street that makes the Wall Street is an amazing thing. People are engaging like never before. Asking their community members and neighbors for recommendations, product reviews and service potentials. These are the people shaping the future of growth like never before. I have spent money, gained value, and learned of new companies and products as did a rather large number of people- and this happens in every community across the world. They are easily identified and you haven’t found them yet; what are you waiting for?
You’re waiting until people like me and others show them to you. Don’t wait, engage now. You are a valuable co-creator here.
The value of change is something embraced when it becomes socially acceptable to do so. It is socially acceptable to value the co creation of working and living together in social media for the betterment of all right now. Step up at this, the best time for it.
I recently asked a community group in social media for a simple product recommendation for a Christmas gift. I asked for earrings. That was all. In a city of merely 20,000, there are approx. 3,000 members of a closed group on Facebook and they are heavily engaged in their local and global business recommendations. I had 65 recommendations, including business website links, FB pages, Etsy links and private messages simply to convey how to buy a local small product in a very small business venue. These pros barter, give many things for free, offer free or discounted services and recommend good businesses daily.
I can fix my car, rent a car, buy a house, build a solar panel, make soup or find health products with exceptional and good accuracy.
Imagine if your corporation, or if your heavily funded not yet profitable company could reach those masses? They are the millions, and millions of co-creators that make you great, get your voice heard. They may share that massive corporate video that is so well done, but that doesn’t sell your product like their chats with others about those companies where they actually BUY a product.
I work with them, I share with them- they are me and I am them, and SO ARE YOU. You aren’t a corporate representative or a social media promoter. You are the co creator of the experience that we are creating together.
This is economy, but it is so much more. Don’t embrace it to simply make money. The money comes from those individuals that create your company- I engage them and enjoy them and co-create with them. You should also, especially if you are the CEO, the CTO, the founding board member or the head of all greatness in any Fortune 100, 500 or other company. It is available when you are part of the content of real value and you actually participate in the creation of it. Not through your thousands of employees, but through yourself is where the engagement and economy grows. Why don’t you grab it? You can, but you have to be present, here and now.
Co-create the content, context and actual human value. Be the co-creator of this amazing experience.
On a local centric, global scale I see Airbnb every day. CO Everywhere, Circle, and many more. Who do you see? Post them here. Thanks to Robert Scoble, Shel Israel, Jeremiah Owyang for bringing this to a global discussion.
To learn more, contact me at PatDDixon@gmail.com